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Industry Experience - Sport

 

INDUSTRY EXPERIENCE : SPORT

Industry and Organisation Size and Scope Studies
Major Events: Economic and Community Benefit Studies
Event Facilities Project Control
Asset Viability and Investment Studies / Venue Development Plans
Community Benefit Plan
Event Feasibility Studies
Customer Perception Studies
Strategic Business Plans
Marketing Plans


Industry and Organisation Size and Scope Studies

A comprehensive analysis and measurement of the size and scope of Industry groups and organisations, which includes stakeholder, customer, participant and asset information, and measurement of the economic and community social benefits derived from all activity.


Grand Prix

•  South Australian Racing Industry Size and Scope 2004
•  South Australian Racing Community Social Benefit Study 2004 
•  Western Australian Racing Industry Size and Scope 2004
•  Western Australian Racing Community Social Benefit Study 2004
•  New Zealand Racing Industry Size and Scope 2004
•  New Zealand Racing Industry Community Social Benefit Study 2004  
•  TAB Limited & New South Wales Racing Size & Scope 2003
•  NSW Racing Size & Scope of Three Codes 2002
•  Victorian Greyhound Racing Industry Size & Scope 2002
•  Australian Thoroughbred Racing Industry Size & Scope 2001
•  Victorian Harness Racing Industry Size & Scope 1999-2000
•  Victorian Thoroughbred Racing Industry Size & Scope 2000

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Major Events: Economic and Community Benefit Studies

Measurement of the economic and community social benefits from the conduct of major events by Industry groups and organisations, including all direct expenditure and the flow on expenditure and benefit generated in the community as a result of the event.


Spring Racing Carnival
•  Victorian Spring Racing Carnival Economic Impacts & Benefits 1993-Current
•  SA Magic Millions Thoroughbred Events Economic Impacts 2002
•  Queensland Winter Racing Carnival Economic Impacts 2001-2002
•  Sydney Racing Autumn Carnival Economic Impacts 2000


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Event Facilities Project Control


Project control and development of major event facilities infrastructure, including analysis and advice on site planning, theme and concept design, quality standards, sponsor opportunities, risk assessment, integration with operational planning, and maximisation of revenue streams.


Australian Tennis Open
•  Australian Open Tennis - Concept Design, Temporary Facilities and Infrastructure Management 1986-Current
Australian Formula One Grand Prix - Pit Exit Suite - Facility Design and Supply 1996-Current (Melbourne)
Australian Formula One Grand Prix - Infrastructure Supply Contract Management 1985-1995 (Adelaide)
Malaysian Motor Cycle Grand Prix - Planning & Infrastructure 1991-1992
Hong Kong Stadium - Infrastructure Planning 1992
Malaysian World Superbike Series - Planning & Infrastructure 1991
Australian Motorcycle Grand Prix Eastern Creek - Project Control 1991
Australian Motorcycle Grand Prix Phillip Island - Infrastructure, Planning & Project Control 1989
Commonwealth Games, Brisbane - Infrastructure supply 1982

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Asset Viability and Investment Studies/ Venue Development Plans

Evaluation and viability assessments of industry and organisation facilities and infrastructure, and development of asset and venue strategies that maximise business potential and return on investment, and strengthen community, corporate and government partnership.

•  Darwin Gaming Centre Viability Study 2003
•  Darwin United Gaming Centre Research Study for NT Sports Clubs 2003
•  Avon Valley (WA) Racing Clubs Facilities Evaluation Report 2002
•  National Harness Training Centre Benefits Assessment 2000
•  Mobile Facilities Study for Victorian Country Racecourses 2000
•  The Meadows Site Search, Funding & Master Plan 1995-1998
•  Shah Alam Stadium Kuala Lumpur Asset Privatisation Program 1994

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Community Benefit Plan

Provides a practical blueprint for an organisation to make a powerful difference and contribution to the community, through the delivery of community social benefits in areas identified and prioritised by Government and the community, that impact on individual and community well being. Client benefits include new partnerships, enhanced brand image and profile, increased funding, and improved organisation capacity.

•  South Australian Racing Community Benefit Plan 2004 

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Event Feasibility Studies

Feasibility studies that evaluate the projected results from an event, including financial viability, funding requirements and sources, theming, logistical, resource and risk assessments, and provide the framework for successful implementation.

•  Economic Impacts of Proposed International Harness Festival 2002
•  Haunted Hills 500 Motor Race Economic Impact & Job Creation 2001
•  World Disabled Waterski Championships - Feasibility Study 2001
•  Formula One Grand Prix Site Assessment at Zuhai, Southern China 1994

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Customer Perception Studies

Detailed analysis through focus groups, workshops, & surveys that provides customer feedback on organisation performance, products and services, promotional messages, facilities, special events and future needs, as well as valuable customer demographic information and market intelligence on customers’ changing buying habits & needs.

•  Western Australian Racing Industry Participant Study, Workshops and Focus Groups 2004
•  New Zealand Racing Industry Customer Perception Study 2004
•  Melbourne Cricket Club Members Focus Groups 2004
•  Cricket Victoria Partnerships for Health Club Development Program Evaluation 2004
•  Sky Channel Focus Groups 2003

•  Victorian Quality Standards Program for 45 Thoroughbred Raceclubs 1997-2003
•  Victorian Racehorse Owners Study 2003
•  South Australian Racehorse Owners Study 2003
•  Sky Channel Market Research Report 2002
•  Bathurst, Tamworth & Broken Hill Raceclub Quality Standards Reports 2002
•  Quality Standards Customer Assessments for 26 SA Raceclubs 2001-2002
•  Moonee Valley Racing Club Customer Perception Study 1999

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Strategic Business Plans

Practical business plans that secure the “buy in” and alignment of stakeholders, highlight new opportunities for development, secure agreement on priorities and provide an implementable blue print for profitable business growth.

•  Australian Open Facilities and Resources Strategic Plan 2004-2009
•  Country Racing Victoria Overview 2004

•  Greyhound Racing NSW Strategic Business Plan 2003-2005
•  Thoroughbred Racing SA Strategic Plan 2000-2001
•  “Partnerships 2000-2005” Strategic Business Plan, Country Racing Victoria
•  Melbourne Greyhound Racing Association Business Plan 1999-2001
•  Victorian Golf Association Golf Tourism Business Plan 1998
•  Winners Circle Thoroughbred Syndication Development Plan for Asia 1996

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Marketing Plans

Marketing plans that drive customer and participant growth, increase revenue and deliver new commercial opportunities and networks, new cash-flow streams, higher per capita yields, build brand image, and ensure that customer needs and expectations are consistently met.

•  Country Racing Victoria Marketing Plan "Partnerships 2000-2005"
•  Mitsubishi Thoroughbred Racing Series Sponsorship Proposal 2002
•  Marketing Plan “Resurgence 2005” for NSW Country Thoroughbred Racing 2001
•  Queensland Winter Racing Carnival Marketing Plan 2001
•  SA Thoroughbred Racing Marketing Plan “Prosperity 2005”

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