INDUSTRY EXPERIENCE : LEISURE

Strategic Business Plans
Event Feasibility Studies
Asset Viability and Investment Studies / Venue Development Plans
Event Facilities Project Control
Major Events: Economic and Community Benefit Study

STRATEGIC BUSINESS PLANS

Practical business plans that secure the “buy in” and alignment of stakeholders, highlight new opportunities for development, secure agreement on priorities and provide an implementable blue print for profitable business growth

• World Trade Fair Sydney Marketing & Sponsorship Plan and Management 1994
•  Museum of Victoria Marketing Plan 1992
•  Australian International Airshow Government Support Funding Proposal 1993

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EVENT FEASIBILITY STUDIES

Feasibility studies that evaluate the projected results from an event, including financial viability, funding requirements and sources, theming, logistical, resource and risk assessments, and provide the framework for successful implementation.

•  Multimedia Week International Expo Strategic Plan 1995-1998
•  South East Melbourne Task Force Exhibitions Viability Plan 1994
•  Visit Victoria Year, Tourism Victoria Study 1993

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ASSET VIABILITY AND INVESTMENT STUDIES / VENUE DEVELOPMENT PLANS

Evaluation and viability assessments of industry and organisation facilities and infrastructure, and development of asset and venue strategies that maximise business potential and return on investment, and strengthen community, corporate and government partnership.

•  Silverton Tramway Viability Study, Broken Hill 1995
•  Planning and Launch of Southbank Parklands, World Expo Site 1991

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EVENT FACILITIES PROJECT CONTROL

Project control and development of major event facilities infrastructure, including analysis and advice on site planning, theme and concept design, quality standards, sponsor opportunities, risk assessment, integration with operational planning, and maximisation of revenue streams.

•  Australian International Airshow Infrastructure & Project Control 1990-2001
•  Australian Gift and Homeware Trade Show Design and Infrastructure 2000-2001
•  Inaugral Korean Airshow Seoul Project Control & Infrastructure 1996
•  Langkawi International Maritime & Airshow Planning and Infrastructure 1992-1994
•  Composite Buyers Trade Show - Design and Infrastructure 1992-1994
•  The Opening Celebrations of Southbank Parklands Event Management 1991
•  The Ultimate Event - Sanctuary Cove - Design, Infrastructure & Project Management 1988
•  Palm Meadows Resort Opening - Design & Infrastructure 1988
•  Australian Bicentennial Airshow Infrastructure 1988


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MAJOR EVENTS: ECONOMIC AND COMMUNITY BENEFIT STUDIES

Measurement of the economic and community social benefits from the conduct of major events by Industry groups and organisations, including all direct expenditure and the flow on expenditure and benefit generated in the community as a result of the event.

•  Melbourne Food and Wine Festival Economic Impact Study 2004


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