KEY PERSONNEL / Erica O'Keefe
Erica O'Keefe
Manager, Research & Strategy
(Bachelor of Commerce ? Sport Management (Hons))
Erica has been with IER for 3 years and specialises in the design, implementation and analysis of primary research within the sport and leisure industries.
Prior to joining IER, Erica worked for 3 years in a Sales and Marketing role for the Moonee Valley Racing Club. At Moonee Valley, Erica was responsible for the management of the race day corporate sales business, which experienced strong growth during her time there. Erica?s practical experience in sport marketing allows her to provide strategic recommendations to clients on how product and marketing strategies can be devised to best match customer needs and grow new markets.
Erica holds a first-class Honours degree in Sports Marketing, where she specialised in understanding the motivations for attendance of sport spectators. She is particularly strong in the development of quantitative surveys - principally in ensuring the delivery of quality data and achieving the methodological standards required to provide certainty in the development of strategic recommendations.
Contact Erica
E
erica@ier.com.au